Paul Cullen
// PLAYER ONE READY

LEVEL UPWITH THE BOSS

Copywriter ● Creative Director ● Brand Strategist

VIEW MY WORKGET IN TOUCH
Creativity
Copy
Strategy
AI
// 01 — Creative

Creativity is my superpower.

Marketing campaigns, brand identities, pitch decks, and creative concepts that make people stop scrolling and start paying attention.

You Say Casino, We Say CasumoView Project →
Casumo
You Say Casino, We Say Casumo
Fresh, creative, compelling short-form copy for a brand that wanted to stand out in a crowded market.
CampaignCopyBrand Voice
Science Meets StoryView Project →
Aquila Bioscience
Science Meets Story
Developed a pitch deck translating highly complex science into a clear, compelling narrative for potential investors.
Pitch DeckNarrativeBiotech
Playboy Poker Brand TreatmentView Project →
Playboy
Playboy Poker Brand Treatment
Full brand treatment — tone, positioning, creative direction and copy that channelled the Hefner mystique.
BrandCreative Direction
Mansion CasinoView Project →
Mansion
Mansion Casino
Creative copy and campaign work for one of the most recognized names in online gaming.
CampaignGaming
Grassroots CreativeView Project →
Local Brands
Grassroots Creative
Logos, social campaigns, posters, menus, and full brand identities for local businesses who want to look like they mean business.
BrandingDesignSocial
MooletteView Project →
Intertops
Moolette
An original PR stunt: cows on a roulette grid, shitting winners. Live-streamed via webcam for Intertops.
ConceptPRViral
Absolut CreativityView Project →
Absolut Vodka
Absolut Creativity
Commissioned by Absolut Vodka to create music by sampling the bottle. Performed live in Stockholm.
MusicBrandCommission
Card People CampaignView Project →
Absolute Poker
Card People Campaign
A TV ad concept where playing card people form poker hands in everyday scenarios. From storyboard to screen.
TV AdConceptStoryboard
// 02 — Short-Form

Small words. Big impact.

Headlines, taglines, social copy, email subject lines, CTAs, and micro-copy. The stuff that does the heavy lifting in 10 words or less.

Is your copycool...or just lukewarm?
Is your mediastreammediocre?
Are you contentwithyour content?
You say casino,we sayCasumo
Put your moneywhere yourmouse is
Why settle fora bright sparkwhen you can have fire?
Insert cointoplay
Cosy.Chill.Casumo.
The betsjust gotbetter
Level upwith everyspin, turn, roll
05 / 10
// 03 — Long-Form

When the story needs room to breathe.

Features, profiles, deep-dives, and editorial content. Gambling, tech, culture, and the stories behind the stories.

Internet Bet #01Read Article →
Feature
Internet Bet #01
The untold story of the world's first online sports bet. Four men, a dot matrix printer, and a Finnish punter backing Spurs.
FeatureGamblingHistory
Kid Cool: The Enigmatic Alan KeatingRead Article →
Profile
Kid Cool: The Enigmatic Alan Keating
Smart, good looking, funny, and fearless. If you're playing poker with Alan Keating, there's always a pot to play for.
ProfilePokerFeature
Bankrupt & Bust: Trump's Atlantic City AdventureRead Article →
Feature
Bankrupt & Bust: Trump's Atlantic City Adventure
How Donald Trump built, lost, and walked away from an Atlantic City casino empire worth billions.
FeatureGamblingHistory
Gambling Myths Exposed: 7 Casino LiesRead Article →
Feature
Gambling Myths Exposed: 7 Casino Lies
From the James Bond Roulette Strategy to oxygen-pumped casinos. The gambling 'truths' that are nothing of the sort.
FeatureGamblingMyth-Busting
Top 10 Casino HeistsRead Article →
Feature
Top 10 Casino Heists
From micro-cameras in Parisian shirt buttons to a $33 million inside job in Melbourne. The boldest attempts to outsmart the house.
FeatureGamblingCrime
Kerry PackerRead Article →
Profile
Kerry Packer
The Australian media mogul, gambling legend, and the man who once offered to toss a Texan oilman for $60 million.
ProfileGamblingFeature
Mansion: Strong FoundationsRead Article →
Commissioned Editorial
Mansion: Strong Foundations
A feature article for Capital Finance International on the rise of the Mansion Group in online gaming.
EditorialGamingFinance
// 04 — AI

New tools. Same creative brain.

Leveraging AI as a creative multiplier — not a replacement. Prompt engineering, AI-assisted workflows, and what happens when a copywriter gets a co-pilot.

HAL 9000
Asinine Intervention
Analogue Interrupted
Antithetic Interference
Algorithmic Intrusion
Automated Interruption
Algorithmic Infiltration
Artificial Incursion
Agency Interrupted
Authenticity Interrupted
Anally Invaded
4×
output. Same human brain.

I've worked side-by-side with AI since it first appeared. It's a powerful tool. I can write 2,000–2,500 words a day organically. With AI, a sprinkle of humanity, and some judicious editing — you can quadruple that output.

ChatGPTClaudeMidjourneySoraElevenLabs
// 05 — Legacy

The back catalogue. Still hits.

Earlier work that still represents. Classic campaigns, brand builds, and creative from the vault.

Ave HellmuthView Project →
Phil Hellmuth
Ave Hellmuth
Designing Phil Hellmuth's legendary WSOP Main Event entrance. Robed as Caesar, carried on the shoulders of men.
EventPokerSpectacle
BMW: Original MusicView Project →
BMW / Universal Berlin
BMW: Original Music
Commissioned by Universal Berlin and BMW to create original music. Five takes, five flavours.
MusicCommissionBrand
🍫View Project →
Ferrero Rocher
Ferrero Rocher: House Party
Music composition for the classic Ferrero Rocher 'House Party' TV advert.
MusicTV AdFMCG
🌿View Project →
Timotei
Timotei Commercial
Music for the Timotei shampoo television commercial.
MusicTV AdFMCG
// CONTINUE?

Insert coin to play.

Get in touch and I will fill your inbox with a glut of creative goodness. Marketing campaigns, email strategy, social, brand, creative… been there, done that.

✉ taxipaul@btinternet.com☎ 07890 541846🌐 paulcullen.com