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Idea

Poker pro Phil Helmuth was the public face of Ultimate Poker.

 

Every year, he would make a spectacular entry at the Las Vegas WSOP.

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I came up with the concept of Helmuth as Roman Emperor.

 

He made his entry carried by foot soldiers.

 

It was unforgettable.

 

We also backed up the Roman theme with on-site promotions and campaigns.

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Reality

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