There is no secret to social marketing. It’s a free platform for compelling content. If you just post links back to your casino or sportsbook, you will fail. If you post offers and deals that only relate to your brand, you will fail.
You need clickable content.
I manage the Facebook account for one of the world’s best known online casino brands. We rarely post content that is casino or sportsbook specific.
Organic content is key; providing the bedrock for paid – on brand – campaigns.
Good social marketing understands its core demographic, using business intelligence to serve up snippets of seductive content and create a relationship.
Repost viral content to generate numbers. Add unique content when the time is right. Exploit your sponsorship deals and anything that’s exclusive.
Take your time.
Use multiple channels.