Moolette was an original idea of mine based on an old country fair game. We commissioned a giant roulette table and installed it on a field in Austria.
Three cows: Daisy the Drop, Let It Go Flow, and Patsy were then given free rein to eat grass and shit winners.
The prize pats were collected by the resident 'crapier' and roulette odds paid out. All streamed live via webcam.
The stunt generated some fabulous PR worldwide and helped the Intertops brand grow.